The Internet attracts people who are dishonest and prey upon gullible people to make quick cash for themselves. For that reason, your web site must put your visitor at ease right away and convey honesty and integrity about it.

First of all, make sure to provide contact information visitors will easily become frustrated if they have a question to resolve but can’t contact you. At a minimum, place an email address or contact form on your web site. For those people who prefer to talk to a person rather than use electronic communication, provide a phone number and even an address. Answering a few customer questions may be enough to win their trust before purchasing from your site.

Creating an About Us page is where you can introduce yourself and your company. It is always helpful to include a picture of yourself. The more you can establish a personal relationship with your potential buyer, the greater your chances of success are. Make sure to add Testimonials too. is a good example of a website.

They are a fantastic way to showcase your products, gain credibility, and improve your sales. Some customers may even feel like it is free advertising on your site by adding their testimonial. Others you may have to provide an extra incentive by giving away some of your product in return for a testimonial.

Make sure the testimonial is confirmable. You may even ask for a small photo to go along with what they are reviewing, it goes a long way. Often customers can’t express exactly what they are looking for because they don’t have your expertise. Try to spell out what your product or services will do for them. And that they will be satisfied. If you put their fears to rest you will have one happy customer.

One of the ways you can put their fears to rest is to use secure transactions – someone sending you their credit card number or other personal information should be able to do so through a secure link from their browser to your server. Accepting refunds will almost always mean repeat customer.

When you deal with them fast and professionally, no matter how the customer acts towards you during the process, the customer will feel like they are important. A customer’s biggest fear is that they may not receive what they want or may not be able to return it.