So, you’re interested in making it to the top of Google! If you’re interested in SEO then there’s about a 98% chance that it’s the reason you are reading this. In search engine optimization you have two choices you can hire a company to handle your SEO, or you can read about a hundred articles like this one and learn to do it yourself, in doing this I would also learn a little about html, and find a way to do some sort of keyword analysis because if you can not change your text on your website, and you choose worthless keywords then your site will not be associated in the right category, therefore, you will not make any sales.
If you’re still reading this then you are looking for a great hidden secret to getting to the top of Google. In order to rank high in Google, you have to do two things, you have to have a better word score than anyone else for your keywords, and have more backlinks coming to your site from sites with high page ranks. In getting a high word score you need to have content on your home page and in the content, you need to mention your keywords as many times as possible. When you optimize your web site for keywords you are basically getting your site ready for SEO which in all reality is just getting incoming links to your site.
Before you send your site to the search engines you should have a good amount of keyword-rich content, Meta tags, a robots Meta tag, and a Google sitemap. Once you have done all of these things you are ready to get some links to your site (this is how you get to the top of Google). When you have backlinks to your site it matters a lot that those sites have high page ranks for example if you have a site with a page rank of 7 linking to you then Google’s algorithm will crawl your site every 24 hours which is really good.
There are a few things that could have a negative effect on your ranking with the search engines these things are called black hat search engine optimization tactics. You do not want to do anything to get your site blacklisted in search engines. Before Google and all the other search engines changed their algorithms SEO Company’s and webmasters would use techniques to get there links to the top like hiding text, hiding links, link malls, and link farms. You should avoid anything that might have a negative effect on your page ranking.
There is a lot more to Digital Marketing than just search engine optimization however SEO is where it all starts. SEO improves the quality and volume of traffic to your web site. Before optimizing your website you should have knowledge of how search algorithms work, and research on what people are looking on your site search to get to it. This is one of the key factors in having a productive website and achieving a good page rank.